PBN or Private Blog Network consists of a set of domains that are either owned by you or some others. PBN can have free blogs such as word press, tumblr and so on or can include self hosted blogs. PBN is mainly made from domains that have been expired some time ago. The domain might have good content and even links. An expired domain can be brought by anyone who is willing to pay for the same. Private Blog Networks are considered to be powerful because it gives the users the right to the content and the links in the site. You now have the authority to use the content as you like and you can even alter the content as it would suit you. You can even alter the anchor text or the text on a hyperlink so that it links to your website. Also, an expired domain has more ranking power than a new one as it is more credible and has more authority.
You should market and promote both your main website and the additional sites you have got in the same manner. This is also a helpful tip. Once you have these sites functioning and have links pointing to your main site, you should put links on your social media pages that will take users to both your main site and other sites.
Private blog network service can thus be an efficient tool to increase your website ranking but the key is to treat the domains with the same respect as you would treat the main site of yours. Remember, it is content that drives website ranking today and hence you have to take efforts to re-design or alter the content of PBN sites in such a way that it is not only interesting to users but it also drives maximum traffic to your sites and thereby enhancing the visibility of your main site as well. So start your private blog network today, express and experience a new taste. Happy blogging!